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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Delivery times based on geo/IP/mobile phone location. Delivery times based on geo/IP/mobile phone location. You should.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Developing O&O (owned & operated) businesses (outside of YouTube).

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The Creator Economy is rising, but challenges abound

VC Cafe

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. ” Eric Feng.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. Yehoshua has some parting advice on this topic… Yehoshua Coren , Analytics Ninja: “Pro Tip: Add Channel or Source/Medium to your dimensions in the flat table to be able to segment your traffic volume and conversion rate by traffic source.”. Goals setup.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” You might consider filtering out internal IP addresses, for example. Using horizontal funnels, you can analyze based on channel, A/B test variation , browser type, new vs. returning users, etc. ” [Tweet It!]. Setting Up Your Google Analytics.