Remove Aggregator Remove Conversion Remove Non-Compete Remove Social Media
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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate. It shows you how often you win. :) Your overall conversion rate is likely to be around 2%.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

The Chinese Social Media Landscape diagram below from Resonance does a great job of illustrating the players in the Chinese market. And they were increasing at an aggregate 33 million IOS and Android activations per month. If you’re a software startup competing in China, the words that come to mind are “ruthless and relentless.”

China 327
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

The Chinese Social Media Landscape diagram below from Resonance does a great job of illustrating the players in the Chinese market. And they were increasing at an aggregate 33 million IOS and Android activations per month. If you’re a software startup competing in China, the words that come to mind are “ruthless and relentless.”

China 219
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Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). That traffic (or conversions in this case) is most likely in both Referrals and Search. Ditto for Social Media. Never Compare Apples to Watermelons. Is that bad?

Salary 130
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Knowledge

Occam's Razor

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Customer Personas, Customer Value, Customer Retention and Non-line Marketing. What's The Fix?

Analytics 124
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. One way to verify is to click on Traffic Sources > Campaigns > Clicks tab to see the non-zero impressions from AdWords. 7 Best Practices, Bonus Tips. Then you'll see some zeros in the visits column.