Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They are actively losing money and actively creating upset customers. But they don't realize the cost. If you have a lot of them, aggregate them up. Earn more affection. strategies). Fruition Internet Marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. It will cost too much.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. As their PPC agency, we had to justify this dip. A relatively new feature, data blending, came out last year. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 12: Almost all reporting is off custom reports. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Zero squared economic value or cost savings to the business. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

MAY 27, 2020

For instance, my post on Moz about the economics of link building, which included our link-building rates to help readers compare costs, brought me a number of inquiries. Another great example of linkable assets are pages that aggregate industry stats, like this one. There’s also a chance for referral traffic and leads.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Overall customer satisfaction. Tons of data "puking", all just aggregates. All visits. Total revenue. " Bam!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133