Aggregator Differentiation Retention Sales 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing : get a larger share of voice.
Mike Michalowicz
NOVEMBER 1, 2016
For a small business; generally you have to increase sales to find economies of scale in your other costs. To increase sales; hire people. For companies making a food product you must clearly differentiate your product in a crowded market place. Young businesses have a lot of product lines and sales channels.
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Hippoland
JUNE 19, 2018
Is there a way to spread this cost of say $40k-$200k across time while simultaneously improving employee retention? Is there a way to teach people sales online? Outbound sales? The scope can also be tough – i.e. does your business need to aggregate massive amounts of data in order to be useful to other people?
Hippoland
JUNE 19, 2018
Is there a way to spread this cost of say $40k-$200k across time while simultaneously improving employee retention? Is there a way to teach people sales online? Outbound sales? The scope can also be tough – i.e. does your business need to aggregate massive amounts of data in order to be useful to other people?
abovethecrowd.com
OCTOBER 1, 2013
This is the art of conversion: improve your site’s conversion and you simultaneously increase operating leverage AND increase competitive differentiation – a truly powerful combination. Compare Amazon’s one-click experience with an e-commerce site that requires five pages of information input in order to affect a sale.
ConversionXL
APRIL 1, 2020
As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.
Occam's Razor
APRIL 21, 2014
How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? If you have a lot of them, aggregate them up. Fruition Internet Marketing.
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