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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. User segmentation can be vital to gaining insights and maximizing revenue. Conclusion.

Chad 112
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Lean vs Fat Startups: The Disrupt Debate

Venture Chronicles

I’d be willing to bet that more investors lose a great amount of aggregate capital here than at any other stage. Tech startups are no different today than they were 10 years ago, they require a commitment of resources to achieve a set of activities which present the conditions upon which revenue is accomplished.

Lean 40
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The Pre-Seed FAQ

K9 Ventures

Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. Seed is the new Series A. (~$2M used get for building product, establishing product-market fit and early revenue). 6M-$15M used to scale customer acquisition and revenue). It used to be that a company could go public when it hit $20M in revenue.

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Marching through quicksand

Startup Lessons Learned

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. What is the right revenue model?

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The SRS 2012 Merger and Acquisition Terms Study: Comments on Key Findings

Pascal's View

Seller financial performance: acquisitions remain heavily weighted toward Sellers with revenue, and Sellers in the aggregate continue to show improved earnings since 2009. The trends absolutely support that buyers are looking for non-dilutive acquisitions. That’s for sure!

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts distill, rather than dilute. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck.

Metrics 141
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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

You can sign up here – I donate all revenues to charity. Improves conversion rate by 1.2% (huge by the way) and that is, let’s say, $128,000 more in revenue (also wonderful). You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Revenue increased.

Analytics 101