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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Who is using CRM? Share information. Make connections.

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How to Calculate Lifetime Value for Subscription Ecommerce

ConversionXL

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 137
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly? Where Can You Use Recommendations?

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

According to Phillips: A few thousand records with a sufficient amount of positive and negative outcomes can be sufficient for marketing, sales, and product prediction. In stadiums, Longstreet explained, point-of-sale machines and ticket scanners exist for a single purpose—to complete transactions quickly and keep lines moving.

Analytics 131
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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. Blog eCommerce Resources User Experience'