Occam's Razor

SEPTEMBER 30, 2013

You should have an incredibly amazing blog for your company (more on this below). In addition to that they have amazing content like what you'll see at Patagonia Surfing , and they have a regularly updated awesome blog The Cleanest Line and so much more. Finally, I''ve never accepted ads on this blog. incredible 2.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Digital is an obsession for almost everyone who reads this blog. At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ).

Analytics 139

Analytics Aggregator Channel B2B 139

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. Instead, inbound marketing helps you “get found” by people already interested in, learning about and shopping in your industry.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. Perhaps you love clothes and you think you might need some at some point.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 16, 2020

A blog post earns more traffic than a product page, which earns more traffic than a checkout page …). Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. Find people interested in your offer (i.e.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. Let's go. Ladders of Awesomeness #wth.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). The data you need to know depends on the product and whether you have a B2B or B2C business. What you can discover from Google Analytics. generational). Test your assumptions.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. Our growth/product guy is the most analytic, straight to the point kind of guy. So far we have raised $2.3M

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers. Setting goals comes first. Developing strategy is second. And fourth? Well fourth is measurement and data analysis.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113