Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Chargify has helped thousands of businesses manage millions of offers that drive billions in annual revenue.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Analytics platforms track a wide range of metrics by default.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Women Entrepreneurs Can

OCTOBER 6, 2023

If your organization needs more efficient revenue processes, including slow quoting, siloed product data, and difficult configuration management, then a CPQ solution can help. Analytics In addition to helping sales reps create accurate quotes, CPQ software also allows you to monitor your business and identify areas of improvement.

Software 52

Software Sales Sales Cycle Revenue 52

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. If you are familiar with the concept of A/B (split) testing than this type of revenue management and optimization will make sense for the business.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

AUGUST 28, 2017

At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view. The opportunity cost.

Customer 124

Customer eCommerce Marketing Retention 124

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And you got one point just for having Google analytics on your website, so effectively-.

Marketing 55

Marketing Social Media Analytics Software 55

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. If you are familiar with the concept of A/B (split) testing than this type of revenue management and optimization will make sense for the business.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 1, 2019

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers. The manager may read the executive summary. The practitioner may read the guide.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MARCH 24, 2016

As Ben Yoskovitz , co-author of Lean Analytics , wrote : Ben Yoskovitz : “Finding a correlation between two metrics is a good thing. It’s hard to do, but causality is really an analytics superpower–it gives you the power to hack the future.”. Visit frequency: D1 retention. Leading Indicators or Lagging Metrics.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Managing a lot at once.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 4, 2020

Marketing Manager Erin Barber at Simplaex. Okay, your personas on paper are one thing, but not every marketer, product manager, or CEO fits into the same bucket. Here, I’ve replied to the survey questions, saying that I’m a SaaS Marketer at an SMB looking to manage events through their tool—and the results are pretty spot on.

Conversion 103

Conversion Email eCommerce Community 103

Mucker Lab

APRIL 6, 2023

You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc. For example, Amplitude is a product analytics software. There are some other ways you can go about it.

Product 78

Product CTO Hire Startup Fractional CTO 78

Guy Nirpaz

MAY 10, 2012

All SaaS companies will use predictive customer analytics. You can’t manage what you can’t measure so expect SaaS companies to invest big in customer analytics and predictive analytics. Think about Atlassian: a $100 million+ revenue B2B software companies with ZERO sales personnel.

Software 49

Software Customer San Francisco Analytics 49

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Customer journeys are rarely linear. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. Is that correct?”.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JULY 3, 2014

The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S. With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. What Customer Personas Are NOT.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. If you’ve managed to increase your sign-up and return visit rates, you now need to engage with users and encourage them to like and share your content. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

FEBRUARY 10, 2021

The data in this case study is a group of 78 businesses in all kinds and sizes of niches, including email automation, WFH solutions, accountant tools, e-commerce inventory management, and more. What types of demos are used, and are there correlations between B2B and B2C demo usage? Interpreting demo usage.

Product 120

Product B2C B2B Email 120

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

Hearpreneur

DECEMBER 15, 2017

We are a group who support mental health practitioners with office management and administrative tasks remotely. 7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. Thanks to Matt Schmidt, Diabetes Life Solutions ! #6-

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Task Management. Project Management Tools. Google Analytics. Managing APIs.

Software Review 53

Software Review Technical Review Startup 53