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Product Analytics: A Comprehensive Guide

ConversionXL

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141
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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123
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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time. To get a realistic picture of how your business is doing, you need to also account for customer retention.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second type is winning.

Retention 126
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment.