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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. SEO performance. Keyword research. Do keyword research.

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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

by Cooper Hollmaier, technical SEO manager at Visiture. We all know that marketing is essential for a small business, especially as you’re just starting 8out. Finding the time or skill-sets to do the job effectively on a small business budget may seem near impossible. Set-Up a Google My Business Account.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Check Google Analytics frequently to see if there are any changes in traffic sources as well as Google Search Console and Google Page Speed Insights to check for specific onsite errors. A traffic drop may just be a case of the pages not being properly tracked by Google Analytics, or a Tag isn’t working properly. Failed redirects.

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7 reasons why you need digital marketing, especially if you own a small business

The Startup Magazine

More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. With traditional marketing methods, small businesses tend to lose out to big businesses, due to their budget restraints and the need to compete for ad space.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. New Comprehensive Campaigns. Goodbye, AdWords. Google Ads on Your Desktop.