Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies….

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Up and Running

SEPTEMBER 24, 2019

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Use predictive analytics. Improve signup rates.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. Other metrics to monitor. The Sign-up stage. The Retention stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Key takeaways.

Programming 141

Programming Churn Rate Design Campaign 141

Up and Running

JULY 27, 2016

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Obviously, a lower churn rate is better.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Up and Running

APRIL 27, 2012

A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. Internet entrepreneurs in the UK need to push managing metrics right to the front of their to-do lists. Most meaningful metrics. They are in build mode after all. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. You’re muted.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60