article thumbnail

We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Keep an eye on the dashboards and analytics tools because that’s where the durable truths about an organizations priorities are depicted.

Web 62
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

78% of local-mobile searches result in offline purchases. The first position on Google search results on desktop has a 34.36% clickthrough rate. We’d do it again in a heartbeat, and can’t wait to see the results long-term in our analytics.” Search Engine Land , 2014). Advanced Web Ranking, 2015).

article thumbnail

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).

Analytics 131
article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning!

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Optimize Videos for Mobile. The State of Video in 2016.

Video 48
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ). webmaster tools query data. product databases.

PPC 114