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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! has announced that it has built a visualization and analytics tool for marketers at agencies , brands or frankly any business that has a need to more effectively run social campaigns. End of story.

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[Review] Social Marketology

YoungUpstarts

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

” They referred to the concept as “cycle of service mapping.” ” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Leadfeeder. ” Click to enlarge. IdeaRocket.

Customer 130
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. webmaster tools query data.

PPC 114