ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction.

B2B 73

B2B Design Matching Search 73

Lightspeed Venture Partners

MAY 3, 2016

Gaurav and Diaz had anticipated this move and built the right architecture in their data marts right from the start. Then while at Stanford Graduate School of Business, Vincent took this basic idea and thought why not apply this to any B2B company — use data science to help any B2B company identify its best customer prospects.

Architecture 60

Architecture China B2B Sales Cycle 60

ReadWriteStart

OCTOBER 7, 2020

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78

B2C B2B Dilution Architecture 78

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

MAY 13, 2020

What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? This is a challenge for most B2B sites. As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.),

Analytics 85

Analytics Aggregator SQL Cloud 85

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. This is a guiding architectural principle for best-of-breed SaaS companies. “Just say no” to on-premise deployments.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

DECEMBER 5, 2011

Most startups start out with only 1 or 2 offerings and often aren’t thinking about how things might fit into a naming architecture. About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. b2b marketing. advisory board.

Naming 41

Naming Startup Product Name Framework 41