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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.”

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Technical Marketing Years later in my career I would realize I had simply reinvented what the early pioneers in Silicon Valley knew and did – hiring engineers who were domain experts who could talk as peers to customers and communicate effectively with their own company’s engineers. Order Here. To Order Outside of the U.S.

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Ardent 1: Supercomputers Get Personal

Steve Blank

The culture and work ethic of Convergent had earned it the title “the Marine Corps of Silicon Valley”. Unlike Intel chips, MIPS chip architecture also made it possible to plug in a math co-processor. to move their applications to our unique machine architecture. Steve Blanks 30 years of Silicon Valley startup advice.

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Relentless – The Difference Between Motion And Action

Steve Blank

This required convincing software vendors to move their applications to our unique machine architecture. Not a trivial job considering our computer was one of the first parallel architectures, and our compiler required specific knowledge of our vector architecture to get the most out of it. Order Here. Now In Print!

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

He complemented their elegantly designed minicomputers and made some astute comment about their architecture (now I’m rolling my eyes, their computers were dinosaurs) and asked who were the brilliant designers. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

For example, complex new semiconductor architectures, (i.e. a new type of graphics architecture, or a new communications chip architecture) mean you may not know if the chip performs as well as you thought until you get first silicon. Steve Blanks 30 years of Silicon Valley startup advice. Order Here.

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Entrepreneurs are Everywhere Show No. 20: Nayeem Hussain and Will Zell

Steve Blank

Being in Ohio, which lacks the startup ecosystem of an entrepreneurial cluster like Silicon Valley, made it difficult for Will to get funding for his first startup, Huddlewoo : The type of business that we were building needed an investment of capital ahead of revenue. Filed under: Customer Development , SiriusXM Radio Show.