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How to Conduct a Technical SEO Audit

ConversionXL

Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. This makes website architecture an important technical SEO factor. As well as prioritizing key pages in your site architecture, an audit helps convince Google of a page’s importance by: . Ranking opportunities.

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5 Web Design Strategies To Engage Users on Your Site

YoungUpstarts

Over time, businesses including eCommerce sites have found that using design to engage users is an essential part of making a site successful. Here are five web design strategies you can use to boost the engagement metrics on your site: 1. Ecommerce sites like Halo are doing this with large graphical layouts on their main page.

Web 100
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80
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How Your Digital Marketing Strategy Can Help Your Business Get Funding

Up and Running

Here are the metrics we suggest you learn more about and focus on when analyzing your site’s efficacy: Track unique visitors to get a sense of how well you’re driving people to your site via inbound and outbound marketing tactics. Time spent on-page is a related metric you may also want to track. eCommerce tools. Web hosting.

Marketing 142
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How We Launched a New Saas Brand and Won at SEO

Up and Running

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Tiny marketing and sales budget. This metric let us know the potential traffic available in our niche – excluding brand searches. Domain authority.

SEO 104
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4 Onsite SEO Tips You Can’t Put Off in 2017

Duct Tape Marketing

If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. Performing a full indexable URL inventory will allow you to pull in various metrics needed for a content audit. 2 – Improving Page Speed.

SEO 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.