archive tag table-of-contents 
mobile.smashingmagazine.com
JANUARY 16, 2013
We can’t control on which devices our digital content is viewed — rather, experienced. Mobile Is Also A Content Problem. The content isn’t just ill-formatted for small screens — it’s ill-formatted for anything other than desktop browsers less than 960 pixels wide. ” misses the point.
Steve Blank
JULY 2, 2009
Entrepreneur-in-Residence After SuperMac I had been approached by one of our venture investors to be an entrepreneur in residence (EIR), a Silicon Valley phrase which says one thing but means another. Depending on the size of the venture firm they may have one to three EIR’s who stay an average of a year or so.
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Both Sides of the Table
APRIL 30, 2016
Snapchat has an enormous audience of mobile-first consumers tuning in every day looking for content to consume in a way that YouTube doesn’t. By now if you follow me on Twitter you probably know that I do near daily “Snapstorms” or a collection of short videos (usually < 5 mins in total) with entrepreneur advice on Snapchat.
Duct Tape Marketing
JUNE 24, 2015
Getting thought leaders in your niche takes some effort and creativity, but it’s easier than you think (assuming you have good content). Once you have multiple industry authorities blessing your book, all of your content suddenly becomes more credible, trustworthy and interesting. Online Trust. Organic SEO. Conversion Optimization.
Steve Blank
DECEMBER 7, 2009
Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. See part one for the first time it happened. This time it was serious. As a reminder, this post is not legal advice, it’s not even advice. His enthusiastic response was, “This will revolutionize marketing departments!”
Steve Blank
JULY 16, 2009
In the game business of the early 1990’s video was at best a brief narrative, a distraction you maybe watched once, not the core of the game. Our potential customers didn’t seem to be calling for Hollywood stories, characters and narrative. That’s OK, because we knew better. Successful pinball companies didn’t hire Hollywood talent.
ConversionXL
MAY 24, 2013
You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing. The goal is to get an idea of which elements together on a page play the biggest role in achieving the objective.
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