Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

AUGUST 17, 2022

So if you understand that you are trying to help Google serve its audience, it's searchers, right. A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. Dale Bertrand (03:45): Yeah.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

JULY 10, 2019

Check it out at semrush.com/partner/ducttapemarketing. I define content as any communication with your audience that is not selling. It’s connecting with your audience without pushing your product or services. You could do audios. Your content marketing strategy absolutely has to begin with your audience.

Social Media 56

Social Media SEO Audience Audio 56

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MARCH 30, 2022

So if you understand that you are trying to help Google serve its audience, its searchers, right. A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they're gonna be valuable. Dale Bertrand (03:47): Yeah.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

JUNE 22, 2021

With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Make it a plan to reach out to 10 of them a day about potential partnering. Facebook is a place for audiences to connect with businesses big and small.

Social Media 94

Social Media Media Curation Audience 94

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Partner with industry publications to reach hundreds of decision-makers. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Any type of static, dynamic, and rich content, including audio and video can be tested. When (or if!)

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

APRIL 28, 2017

Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Starbucks has an entire Twitter page dedicated to employees and company culture called Starbucks Partners. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Crowd-sourced content.

Social Network 48

Social Network Distribution Curation B2B 48

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. Obviously, we’re on GoToWebinar today; great tool for bringing audiences together and sharing content – you don’t have to be in a room with everyone anymore.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JUNE 22, 2010

VC Café is privileged to support the event as the main media partner. Celeno and its partners deliver to the market Wireless Video Systems that solve the home wiring problem for HD video streaming. Discretix offers content service providers (CSP) a unique content protection application for devices already released to the market.

Media 145

Media Social Network Flash 145