Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Restaurants can use online reservations systems to capture email addresses.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

Campaign 90

Campaign Email Clickthrough Audience 90

The Equity Kicker

APRIL 26, 2016

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Clarity – meet your audience’s expectations with a plain language statement of how the customer benefits from the call to action and clear design.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. Avail (ecommerce personalization).

Conversion 112

Conversion Clickthrough India United Kingdom 112

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. It’s just a slower process than outsourcing the campaign to an actual launch service.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). The act of conversion was opt-in to their email list. Goal 1 is for email signups and Goal 5 is sales). Get the Ecommerce Traffic Report.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. First: what business are you in? Collaborative.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Revue is a tool designed to help create email digest newsletters. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Second, you can capture information (name, email, etc.)

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

I agree to get emails. This areas might include: Welcome emails ; Purchase receipts ; Thank you pages ; Surveys for customers who’ve been with you for 3/6/12 months; Unsubscribe pages. Build these feedback loops to understand the people behind the order numbers and email addresses. By Gagan Mehra. Get it now. What do they need?

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. This might include: Welcome Emails. The idea is to build these feedback loops to understand the people behind the order numbers and email addresses. In general these are great rules of thumb when starting your ad campaigns.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

people who are depressed check email more, when we feel lonely we use Facebook). Emotional Content Strategy (using emotional triggers to target your audience). For example, an email capture popup after 5 idle minutes. Learn as much as you can about your audience. Poor offer/audience match. Avoiding Pain.

Retention 48

Retention Algorithm Software Review Conversion 48