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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. But I think the second thing is, is that I've seen definitely a shift in the way that we view content. They want to hear about the features of our product. Yeah, definitely in marketing. it could be anything.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior.

Framework 163
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

.” Amazon takes you to a cart page, confirms that you added a product to the cart, and shows you upsells. What Amazon does well is shrinking cart contents, so upsells stand out: The right balance of potential strategies depends on your industry and goals, and you definitely want to test this. Store credit cards in your system.

eCommerce 115
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Cons: you might be losing out on “items per cart” Amazon takes you to a cart page, confirms that you added a product to the cart, and shows you upsells. What Amazon does well is shrinking cart contents, so upsells stand out: The exact strategy to choose depends on your industry and strategy, and you definitely want to test this.

eCommerce 133
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Using our definition above, this traffic is of very low quality. JV’s are almost always a recommendation from someone who has an audience that trusts them to some degree. #11 at 6:32 am [.]

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. If you have tests that win during shopping seasons like Christmas, you definitely want to run repeat tests on them once the shopping season is over.”. Calls to action in PPC ads, on landing pages, in emails. Test Only What Matters.