Up and Running

NOVEMBER 14, 2017

So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.

Naming 82

Naming Product Search Silicon Valley 82

www.volkside.com

DECEMBER 5, 2011

Tim Ferriss and Kevin Rose (2009): How to test company or product names using Google AdWords. Carsonified (2007): How To Name Your Company. The Name Inspector (2007): 10 tips for naming your company, product, or service. Guy Kawasaki (2007): How to Name a Name. Salon.com (1999): The name game.

Naming 40

Naming Product Startup HTML 40

Spencer Fry

MAY 7, 2014

In a great interview of Jason Fried , where he covers everything having to do with the founding of Basecamp and 37signals, he’s asked by the interviewer how he comes up with names for his products — names like Basecamp, Campfire, etc. — I wasn’t in panic mode yet, but something definitely smelled fishy to me.

Marketing 78

Marketing Naming Search Email 78

ConversionXL

SEPTEMBER 20, 2016

What we call “Empathic Design” is a bit different than the Wikipedia definition, in that it is an actual research process as opposed to more of a philosophy. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product.

Design 48

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Duct Tape Marketing

DECEMBER 1, 2022

But I think the second thing is, is that I've seen definitely a shift in the way that we view content. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. Yeah, definitely in marketing. And so, so yeah, that is definitely my foundation now.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

ConversionXL

APRIL 23, 2019

.” Amazon takes you to a cart page, confirms that you added a product to the cart, and shows you upsells. What Amazon does well is shrinking cart contents, so upsells stand out: The right balance of potential strategies depends on your industry and goals, and you definitely want to test this.

eCommerce 115

eCommerce Design Software Review Technical Review 115

www.thenameinspector.com

DECEMBER 5, 2011

This is what sells your product and where you [.]. Now it’s on to brainstorming and trying to come up with a product name for YourMembership.com! I recommended reading the 10 tips for naming your company, product, or service. This explain what sells your product and where. Names (52).

Naming 44

Naming Product Delaware Seattle 44

ConversionXL

FEBRUARY 24, 2014

Cons: you might be losing out on “items per cart” Amazon takes you to a cart page, confirms that you added a product to the cart, and shows you upsells. What Amazon does well is shrinking cart contents, so upsells stand out: The exact strategy to choose depends on your industry and strategy, and you definitely want to test this.

eCommerce 133

eCommerce Design Software Review Technical Review 133

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 " The See stage is exclusionary, though.

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Framework Marketing Metrics Audience 163

reidhoffman.org

NOVEMBER 12, 2013

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Greylock didn’t mind that we didn’t follow this timeline closely.

Entrepreneur 111

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ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

SEPTEMBER 5, 2014

First, a couple of quick definitions: Social selling is about building your personal and business brand through social media. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. But we’ve never cared much about what’s fashionable in marketing and sales. Constantly.

Marketing 69

Marketing Social Media Curation Boston 69

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. And you are right – the definition of what is what matters a lot. There are also other thing to think about. April Amrita Reply 13.

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B2B Metrics Marketing Startup 42