ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The best way to establish the journey your audience takes from awareness to purchase and advocacy is to approach things from the customer’s point of view.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. Step 4: Build an optimized Amazon PPC campaign. Call to action. Product images.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

FEBRUARY 27, 2024

By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. 15:57] How important is it to network with big names in the target industry and how is it done? [19:24] 19:24] Is it advisable to repeat the approach with other markets or stick to one? [20:37]

Vertical 68

Vertical Marketing Cofounder Campaign 68

ConversionXL

JULY 25, 2016

Many redirects and apps strip away referral tags from links, so when your audience lands on your page GA has no way of knowing where they came from—it ends up looking like direct traffic, which is just how Google Analytics reports it. http-to-https/https-to-http redirects. 302 redirects. Any other redirects between the click and the content.

Analytics 48

Analytics Social Media Channel Campaign 48

ConversionXL

FEBRUARY 26, 2020

The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 16, 2020

Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. your target audience ) but aren’t customers yet (so they’re unbiased). And most copy tests don’t reward you for that.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

FEBRUARY 6, 2019

Some iterations of the product lifecycle tweak names or add additional stages. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. Does a particular update target a subset (or new cohort) of your target audience?

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

JULY 9, 2015

One of the most important rules of any salesperson or marketer is know your audience. An important characteristic of your audience will be the traffic source: direct, organic, referral or social. Does your brand have significant name recognition amongst potential users? Who’s coming to your site? Step 2: Verify email.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

MAY 30, 2017

Now for scale, content marketing and you know having content platforms is huge and a big part of that, but at the same time there’s also a lot of very important relationships where you communicate one-on-one or in a group setting where it’s very important to come across engaging and care about the audience that you’re speaking to.

Kansas City 33

Kansas City Kansas Cofounder Distribution 33