Audience Differentiation Product White Paper 
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
Duct Tape Marketing
AUGUST 23, 2023
Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. The influencer is gone, the community is gone because it's not a community, it's an audience. And that's what Harley did.
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YoungUpstarts
FEBRUARY 28, 2017
Your product or service must have a unique sales proposition, a pitch that differentiates yours from others. As long as the product is yours, you manage the relationship and retention. Most new businesses fail for insufficient passion and planning. But, thinking ahead, you can lay a strong foundation. Believe in your brand.
Duct Tape Marketing
DECEMBER 15, 2022
Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.
Duct Tape Marketing
OCTOBER 5, 2017
Philip Morgan: I work primarily with self-employed software developers, so I’m going to pull an example from their world to make this super concrete, and hopefully it’ll be relevant for enough other folks in your audience. That could be a market vertical, or that could be an audience. It works basically the same way.
ConversionXL
MAY 27, 2022
It uses marketing to raise brand awareness and get people excited about your products or services. Which sources drive the most traffic to your website from your target audience? Get in front of as many audiences as you can. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.
Duct Tape Marketing
AUGUST 29, 2017
In order to map out your customer journey, you must understand who your audience is, and I mean really understand their wants, needs and pain points, as well as the types of questions they’d ask themselves before they even seek a solution like yours. White papers. Blog content around specific topics. Social media.
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