Startup Professionals Musings

JULY 20, 2020

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Women Entrepreneurs Can

APRIL 8, 2020

Most people will turn to their favorite search engines to ask for tips, search the best products, or browse the web aimlessly. You can spot new trends on Google trends or even check search volume in tools such as the Keyword Planner in Google AdWords – both free to use with a Google account. Pexels – CC0 License.

SEM 52

SEM Social Media Search Audience 52

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC vs SEO — What’s the difference?

PPC 81

PPC Small Business Management Advertising 81

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 12, 2008

These are things that if you get right, you can optimize your way into a big, sustainable audience. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

The Startup Magazine

SEPTEMBER 20, 2023

Thought leadership is a type of content marketing where businesses use the expertise, valued opinions and experiences of their employees to educate their target audience on a particular topic within the industry. Audiences don’t have a lower tolerance for long-form. as likely to report strong results. Great for SEO.

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

Hearpreneur

JUNE 26, 2022

Entrepreneurs are improving at sharing their voice and magnifying their personalities inside of their branding, and this is attractive & entertaining to audiences. When they also have a quality product that has great testimonials and serves the audience they’re attracting, everyone wins. Thanks to Masha Mahdavi, SEM Dynamics ! #10-

Artificial Inteligence 132

Artificial Inteligence Technical Review Entrepreneur Software Review 132

The Startup Magazine

JANUARY 27, 2021

Hence, businesses must employ creative and unique marketing techniques for attracting the right audience in the online or digital space. In such a scenario, you cannot just hope that your target audience would be coming across your website automatically unless you take some proactive steps to promote it actively.

SEM 176

SEM Marketing Campaign SEO 176

YoungUpstarts

NOVEMBER 6, 2019

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

AUGUST 17, 2018

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

APRIL 25, 2014

Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Cold calling.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. The elements that constitute a cohesive digital marketing strategy are mobile marketing, organic search, content marketing, social media marketing, and email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Women Entrepreneurs Can

APRIL 22, 2022

Get in touch with your clients and targeted audience to find out what has changed so that your company can satisfy their requirements as they are today, rather than how they were prior to Covid. Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. .

SEM 64

SEM Customer Social Network PPC 64

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

ConversionXL

JUNE 30, 2019

To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do. Then, I perform my own search, going through at least two pages of PPC ads and organic results. Which results show up?

SEO 126

SEO Conversion Analytics Design 126

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MAY 11, 2017

To find out who your top competitors are: Do a Google search, check Google Trends, SimilarWeb, Compete or Alexa. If your company doesn’t show up in the search results or doesn’t get clicked on – you know you’ve got work to do. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.

SEO 131

SEO Analytics Conversion Search 131

Startup Professionals Musings

AUGUST 6, 2016

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Viral 120

Viral Lead Generation Customer SEM 120

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. 20% of small businesses claim that search engine optimization is the most effective way to attract new customers. Marketing covers a wide range of activities.

Small Business 73

Small Business Software Review Social Media Marketing 73

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Figure out what is valuable to your audience. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. 3: Paid Search Performance Analysis Micro-Ecosystem! The first tab is focused on the SEM team.

Analytics 125

Analytics Web Customer SEM 125

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Figure out what is valuable to your audience. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering. Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Up and Running

JULY 26, 2016

Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. One important thing to consider is that these are very targeted audiences: startups, VC’s, and so on. Google AdWords or SEM (expensive). Search ads are expensive, however. How old are they?

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 18, 2008

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. And I dont see much searching for apps going on. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Figure out what is valuable to your audience. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Eric Friedman

NOVEMBER 10, 2008

I recently interviewed Motoko Hunt of AJPR for Search Engine Strategies Chicago where she will be speaking in the Search Around the World: Europe, Asia/Pacific & Latin America panel. International SEM and SEO have become more important in the last few years – what areas should people focus on? Motoko Hunt.

Chicago 60

Chicago Search SEM Asia 60

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Figure out what is valuable to your audience. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 5, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131