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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. If they trust social networks, blogs, magazines, etc.,

Retention 126
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Yeah, the B2B software company I would 100% focus on creating content that your customers, around keywords that your customers search for. Brian Dean: Plenty.

SEO 59
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Relationship Science makes it easier to understand and map social networks into potential limited partners. 1) Market fund. 6) Negotiate deal.

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How to turn your Instagram fans into brand advocates

The Next Web

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Visit the explore tab on Instagram and search hashtags related to your brand name and service offerings for the users posting the best quality photos and videos about your company.

Campaign 147
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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. Post Meaningful Content.

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9 Things You Should Know About Social Login & CRO

ConversionXL

If you are considering including social login in your marketing strategy, take a look at my top nine things every marketer should know about it. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Are you a thought leader?