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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Total spend on acquiring customers.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Google Adwords? Firmographics.

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How to help your startup turn a profit in 4 simple steps

The Next Web

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Step 2: Choose your sales channels.

Belarus 137
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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. More Search Engines. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. The engineer who can get this question is surprisingly rare, but amazingly valuable. PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. All Columns.

SEO 54
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The Enterprise Self Service Myth

Mucker Lab

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Self service is hard.

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The Enterprise Self Service Myth

Mucker Lab

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Self service is hard.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. How to plan a career in web analytics (paths, salary, longevity), and how to then cultivate the right set of skills. Non-Ecommerce.