B2B Channel Retention Security 
View from Seed
AUGUST 30, 2016
After going through multiple levels of security, I was led upstairs, met my contact, and had my meeting. It was an alarming day at the office, and one that illuminated sincere office security concerns. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do.
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ConversionXL
APRIL 3, 2018
Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.
Steve Blank
APRIL 1, 2020
Ask yourself: Are there now new customers, new services and new channels to pursue? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? They worried but began to feel more secure. Things are getting better.”
ConversionXL
MAY 27, 2022
The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Some marketing tactics (e.g.,
ConversionXL
NOVEMBER 9, 2021
You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Memberstack. Image source.
Occam's Razor
APRIL 21, 2014
Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).
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