ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
Version One Ventures
MAY 3, 2023
E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. Enterprise SaaS (today) and climate and crypto (in the future) feel like the three verticals where we might see the biggest worldwide impact from Indian start-ups going forward.
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View from Seed
APRIL 8, 2020
Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. He helps early-stage startups with sales, marketing, and general “go to market” topics.
David Teten
SEPTEMBER 23, 2017
In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Accompany focuses on this use case.
ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. In the early stages: Use product marketing to execute the GTM strategy.
A Crowded Space
OCTOBER 2, 2018
While a big incumbent is stuck working on their existing core business and platform, early stage startups can focus on new platforms or niche parts of the market to build up initial traction. 3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience.
David Teten
AUGUST 19, 2019
Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. GSD Capital. “ GSD Capital partners with early-stage SaaS founders to fund growth initiatives. We also have the ability to continue investing behind our companies across all stages of growth.”. ARR of $500K+. ScaleWorks. “We
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