article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
article thumbnail

Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Emphasizing phone-based communication skills is pivotal due to significantly higher connect rates compared to email campaigns. Empathy and Relationship Building: SDRs should establish empathetic relationships, showing understanding over phone, email, or LinkedIn interactions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Despite an increase in ad spend and marketing budget, customers aren’t engaging with your ads, content, and emails. Much research has shown that B2B data decays quickly.

Sales 90
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source.

Retention 113
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. And then once you do that, learn how to write SQL or use this thing and look at all your data and then extract the right metric. And we'll have it in the show notes as well.

Metrics 75
article thumbnail

Oppose HB 1192 – The “Software Tax”

VC Adventure

The purpose of this email is to clarify some facts, because this is an extremely confusing issue. However, the only thing I am going to address in this email is the enormous complexity that makes HB 1192 simply impossible to implement and enforce, and that is why it should be opposed. Citrix Presentation Server 4.0,