Duct Tape Marketing

FEBRUARY 2, 2023

And there's not, well, there might be a leadership structure or guide, you know, it's really the individual. And he said it's so intimidating and disorienting to, you know, just all the stuff we learned at the university is turned upside down about leadership, about giving up control, about nurturing people. So to speak.

Community 82

Community Marketing Audience Networking 82

Duct Tape Marketing

OCTOBER 21, 2016

In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression. It possible to simply gamification in multiple areas like health and wellness, sales performance, training, and retention. In the case of health and wellness, the organization must come to a customized solution.

Retention 28

Retention B2B Framework Employee 28

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Make sales leaders part of your ABM leadership team. ABM doesn’t stop at lead generation or new opportunities. ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

MAY 2, 2017

It is the only way to ensure your leadership is not trapped in the let’s solve for 2% of our business success thinking. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Mucker Lab

MAY 1, 2013

Turns out, for whatever reason – cultural, business model, leadership, even bad luck – many incumbents have yet to figure out what to do with software, always on connectivity, and technology. 20 years since Mosaic , if they haven’t figured it out – they probably will never figure it out.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Brandanew

AUGUST 12, 2015

A Concerto Marketing Group and Research Now survey reports this: when customers trust a brand, 83% will recommend a trusted company to others (trust enables word of mouth) and 82% will continue to use that brand frequently (trust enables customer retention). This is especially true for B2B services. Are you perceived as an expert? .

Customer 100

Customer Startup B2B Retention 100

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM? startupcto

Software Review 110

Software Review Startup Silicon Valley Analytics 110