alexpoole.info

AUGUST 14, 2012

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Sans serif are better on the web. 1995 , De Lange ), that shows no difference in legibility between serif and sans serif font on the web.

Technical Review 85

Technical Review Software Review Design Web 85

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Bonus reading: Standard Metrics Revisited: #4 : Time on Page & Time on Site.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. RADWIN 2000 is a portfolio of carrier-class products providing high-capacity, long-range connectivity at highly competitive prices. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JUNE 11, 2014

From B2C to B2B. It was the early promise of the web, we have your behavior/data, we can create a unique store/newspaper/everything. Except that you've noticed that after million of dollars and trillions of hours being spent on this, there is almost no personalization on the web. Take any metric you want.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Companies should optimize for the portfolio of visits (multiple!) I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left).

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. or you can consume them one at a time.

Analytics 143

Analytics Sierra Leone Channel Conversion 143