Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). This fact is patently clear when you visit any product page on their website. No more Product-centric pimpy ads in the See stage. ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. Copy is a bridge between your product and your customers. The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. This required more product evangelism and customer wins. How complex is your product? Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? who’s adding new products or expanding into new areas).

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. And by layoff I mean lovingly reassign to productive areas. :).

Search 135

Search Analytics PPC Green 135

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

conversionxl.com

SEPTEMBER 10, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. So far we have raised $2.3M

Advisory Board 128

Advisory Board API Cofounder PPC 128

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Every business, whether B2B or B2C has to bring in customers. Customer Acquisition Cost. Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. The results?

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. This is what our product, SegmentStream, does. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes. You can test this via “model evaluation ,” which uses ROC/AUC metrics.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. Generating awareness through PPC. Image source.

Customer 140

Customer Marketing Social Media CPA 140

marketingland.com

JULY 11, 2012

The final section of the email, initially appearing to be 6 product images, is actually three separate 2-product images. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info.

Email 49

Email Mobile SEO Search 49