ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Market positioning refers to your brand or product’s ability to influence buyer perception relative to your competitors.
Duct Tape Marketing
DECEMBER 20, 2022
TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. I actually love Instagram for b2b.
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SVPG
JANUARY 26, 2014
In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). For B2B companies, I usually favor a product strategy where we tackle one vertical market at a time.
Hearpreneur
JUNE 24, 2022
2- We began referring the property owners. We heard this so often that we began referring to these property owners as “Weekenders.” We talked about how moving the ball side to side was good for control, but to achieve that yearning score, we needed to move the ball vertically down the field. Photo Credit: Garrett Ham.
Austin Startup
SEPTEMBER 19, 2017
This post is written with B2B startups in mind, but should be generally applicable. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. Never discount the power of a warm intro.
ConversionXL
OCTOBER 25, 2018
It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. The fattest part of the market often demands more education, more handholding, more social proof through case studies & references, and a relationship with a salesperson or account manager to feel comfortable with the purchase.
ConversionXL
APRIL 7, 2021
The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. If you’re selling B2B, you know it’s a wide and competitive market. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.
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