ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. If your business has no visibility on social media channels, you lack the most significant marketing well. You can also use your social channels for sponsored ads. — Become a better speaker.

Small Business 138

Small Business Marketing SEO Social Media 138

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

The Next Web

DECEMBER 8, 2013

One such business model is the “online marketplace,” an entirely new business category not possible (at scale) before the Internet. By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. During the first dot com era, marketplaces were all the rage – with eBay leading the charge.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Magical, really.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. And today, it really is an art form. Is copywriting creative or calculated? The challenge?

Demand 48

Demand B2B Curation SEO 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. These business services channel partners range from marketing agencies to payroll providers to accounting firms and have started to understand the power of SaaS when many of the ISVs and SIs do not. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet? Oh, and what is that small SEO effort at the very top? You get to ask two questions: 1.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Everyone on the Internet loves speed. Does the internet stink at branding?

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139