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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead.

B2C 36
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. They also come with higher costs and LinkedIn-specific platform limitations.

Video 129
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Guide to Create an Uber for Courier App

ReadWriteStart

Additionally, the major factors contributing to its high growth are better Internet access, e-commerce platforms, the scope of international trade, smartphone usage, and a rise in disposable income. Business to Consumer (B2C) – It is the most common type of business model.

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What Is Engagement Marketing And How Does It Help A Business?

YoungUpstarts

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165
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How to Radically Stand Out with Brand Marketing

ConversionXL

But what if your true mission is to “reduce the amount of boring content on the internet”? Marketing: Which channels are they active on? They’re active on multiple channels, with followers on LinkedIn, Twitter, YouTube, Instagram, Facebook, and several podcasts covering different themes. Messaging: What language do they use?

Marketing 109
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Never Mind the Valley: Here's Paris

ReadWriteStart

Not only does the country have a higher percentage of homes with high-speed Internet than the U.S. plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 billion online in the first quarter of this year.

France 163