VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.”.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.”.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 85

Community Marketing Audience Networking 85

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers).

Metrics 60

Metrics Analytics Acquisition Naming 60

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Mucker Lab

MAY 1, 2013

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive. E-commerce is the canary in the coal mine.

Software 107

Software Silicon Valley Los Angeles Columbus 107

NZ Entrepreneur

MARCH 11, 2020

Make sure your all your communications and your sales and marketing messages are aligned. If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Video content.

B2B 110

B2B Marketing Social Media B2C 110

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. Questions such as: What marketing channels are driving the best users (i.e. They were almost done with their MVP and they were getting ready to start their marketing. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. not just the most)?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. not just the most)?

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. There are many variations to the marketing funnel. Image source.

Customer 140

Customer Marketing Social Media CPA 140