Remove B2C Remove Demo Remove Software Review Remove Technical Review
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too.

Video 129
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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Last night, Cotter was one of our keynote speakers, along with Mark Cuban, at the University of Texas for Longhorn Startup Demo Day (the event was just fantastic, by the way, and Josh Baer, Ben Dyer, and Bob Metcalfe deserve a huge round of applause for it). Who says Austin can’t do B2C now ? As of today, RetailMeNot is worth $1.33

B2C 51
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Technology is changing the way sales is conducted. And sales enablement software helps arm sales teams with the information they need to close sales. And as I mentioned, technology is making sales generally more sophisticated. Doing product demos, sharing whitepapers, case studies. Image Source. Image Source.

B2B 48
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” As often, it’s more of a people problem than a technology problem. Another classic in the vendors’ demos.

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. They steered clear of technical jargon and focused on the benefit to the consumer.

Product 96
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. For example: Create demo videos that answer every likely sales question.

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Product-Led Growth (PLG) For Startups

Mucker Lab

A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. That’s never happened. That's the buyer “aha!”

Product 78