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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.

B2B 130
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Cost per lead.

B2B 48
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through social media. Image source.

Customer 140
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page.

Video 129
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Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

ReadWriteStart

Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation , customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better.

Sales 71