VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Otherwise, a number of internal processes results in lower sales and poorer engagement. Blackhat SEO.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Software By Rob

OCTOBER 14, 2010

You have some sales waiting for you once you push the bits to your server. This first group of prospects is a critical source of early sales. You email everyone you know, flex your networking muscles, issue a press release, and end the day with three sales at $20 each. Suddenly things don’t look so bleak. 7 DH on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Emotional Design Influences Sales. As it turns out, yes. image source.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

MARCH 10, 2017

Try something like: ‘Our annual apparel sale starts now.’ If it reads like an unsolicited sales pitch, it’s probably being reported as spam before it gets deleted. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. Segment based on stage of the sales cycle.

Email 93

Email Campaign Audience Mobile 93

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86