Rembrandt Communications

JANUARY 31, 2017

The post How’s Your DIY Marketing Going? appeared first on Boost sales fast with content marketing strategy and PR here. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. Will our buying psyches remain unscathed or will we always be doubtful of the stock market and the volcano that is the U.S. economic system?

Oklahoma 76

Oklahoma Stock B2C PPC 76

ConversionXL

NOVEMBER 6, 2015

As Angie Schottmuller explains in detail, it’s important to recognize validity threats prior to testing… Angie Schottmuller , Growth Marketing Expert : “Minimizing data ‘pollutants’ to optimize integrity is the hard part. PPC, SEO, IT, brand, etc.) So you start a PPC campaign to drive paid traffic to the site.

PPC 48

PPC Software Review Technical Review Campaign 48

Rembrandt Communications

MARCH 6, 2015

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. But […].

B2C 100

B2C B2B PPC PR 100

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Many entrepreneurs don’t venture into industries that are truly needed by the market. There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2C 91

B2C B2B Business Model Sales Cycle 91

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

SEPTEMBER 10, 2012

If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker , influential business thinker of the 20th century.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. With a lovely smile if that works.

Analytics 139

Analytics Aggregator Channel B2B 139

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. The company that employed us began putting profits above people and new sales above client retention.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86