Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). What do you see?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 3, 2017

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

Affiliate 48

Affiliate Programming Marketing PPC 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

AUGUST 25, 2021

Let’s say you tried all of the biggest email marketing brands, and they all lacked a comprehensive onboarding program. You’ll also want to spend some time doing an SEO competitor analysis. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It is more complex than the International Space Program. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. Create a revenue forecast before you even run the experiment. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. You need to track the right revenue goals. David Nye: How to Manage a Large-Scale Testing Program.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Set up loyalty programs to reward customers.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. So, let's fix that error. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60