Startup Professionals Musings
JUNE 28, 2023
Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.
Board Effect
JULY 28, 2021
Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Just under 4 billion people use social media in the world. That said, social media is a double-edged sword.
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Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Identify the communities for these micro-segments.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Social media demands two-way communication, rather than outbound only. Start social networking with peers. Experiment with social media tools.
Startup Professionals Musings
OCTOBER 3, 2020
Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.
YoungUpstarts
APRIL 8, 2012
With close to 900 million users and an upcoming IPO , Facebook is ruling the web as the social network of choice. Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers. Share Stories (They’re Your Social Currency!). Use Social Network Ads for Greater Impact.
YoungUpstarts
OCTOBER 12, 2012
It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward. I offer the following suggestions: Build your own customer communities. Restore community marketing.
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