Steve Blank

SEPTEMBER 24, 2009

The Founder’s New Insight Smart founders are never satisfied with simply executing their current business model, they are constantly observing, orienting and deciding whether their current business model can be made better. It’s a natural part of learning about your customers and business model.)

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. By now the company may have found and settled on a repeatable business model.

Cofounder 219

Cofounder Founder Silicon Valley Technical Cofounder 219

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Customer Development Developer Customer Silicon Valley 278

Steve Blank

SEPTEMBER 14, 2009

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. The answer depends on your answer to two questions: which step in the Customer Development process are you on? Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 138

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Steve Blank

JANUARY 6, 2011

Second, to share how my how my thinking about entrepreneurship as a distinct practice and how Customer Development as one of its central components has evolved over the last decade. And with the 30-year statute of limitations now passed, stories about who I worked for (and the names of agencies.).

Silicon Valley 195

Silicon Valley California Vertical Customer Development 195

Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process.

Silicon Valley 212

Silicon Valley RSS Vertical California 212

Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Me – “Have you used Company x’s product? Do you know have they distribute their product?

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Steve Blank

NOVEMBER 19, 2009

Cray called two years ago and bought it back for parts for an unnamed customer still running one. Was Ardent’s business model flawed from the start for being so short on potential customers with deep pockets? I liked to fail fast, move on, and not [.] [.] Was it your error or cruel fate?

Silicon Valley 185

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Steve Blank

MAY 26, 2009

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 149

Vertical Silicon Valley Intellectual Property RSS 149

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Given this set of characteristics, how should a market be defined?

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Customer Marketing Lean Vertical 420

Steve Blank

JUNE 22, 2009

For the first 25 years HP’s business model was static. Of course HP did ship new products and innovate, but their center of innovation was sustaining innovation , around the core of their existing business. I think it is perfectly healthy and desirable for companies to go out of business. DO NOT develop a computer!&#

Silicon Valley 164

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Steve Blank

JULY 2, 2009

Ps: my limited perspective comes with self recognition of a lack of hands on experience always enjoy it when I stop in to read here Steve Reply Aamir , on July 2, 2009 at 10:18 am Said: Awesome post Steve… but isn’t drawing the business model for a gaming company going to be easy? Make game, market, sell, profit?

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Steve Blank

JULY 13, 2009

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Companies in the entertainment business around the world knew who we were, and were interested in meeting us, if only to see what the hype was about.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MAY 18, 2009

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.

Founder 297

Founder Silicon Valley RSS China 297

Steve Blank

MAY 7, 2009

Rob Adams, the director of MootCorp, is doing an amazing job at providing value to all participants, whether it’s feedback on their business model or making the right introductions. MootCorp in particular has an impressive track record of putting early stage tech companies on the right path towards funding.

Business Plan 140

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The Startup Toolkit

JANUARY 25, 2017

With so many potential instruments to teach, the founder decides to start with just one (this is right) and then decides to talk to customers to figure out exactly which to pick first (this is wrong). And if/when you do get some traction, then you’ll expand into other verticals later anyway. So what are the scary questions here?

Vertical 20

Vertical Video Conversion Business Model 20

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. Patrick: Exactly.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 172

Silicon Valley RSS Vertical California 172

Steve Blank

JULY 23, 2009

Hundreds of thousands of people worked on developing strategic weapons, bombers, our ICBM and SLBM missile programs, and the Apollo moon program. Startups were not just smaller versions of a large company, they were about invention, innovation and iteration - of business model, product, customers and on and on.

Silicon Valley 121

Silicon Valley RSS California Chad 121

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

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