Business Plan Customer Development Engineer Product Development 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
MARCH 3, 2015
During the Cold War with the Soviet Union, science and engineering at both Stanford and U.C. Berkeley were heavily funded to develop Cold War weapon systems. Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods.
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Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. They both measure something, but not the thing you wanted.
Steve Blank
MAY 14, 2012
The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. ———– Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.
Steve Blank
NOVEMBER 18, 2010
Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan. The revenue numbers and revenue model came from a startups original Business Plan. that make up a business model. We were changing the business model when we changed executives.
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