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Demand Generation: Turning Tactics into Strategy

ConversionXL

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

The downside of this method—if you use AMP—is that the article can be read on Google’s AMP cache. Most of us have, at some point, cleared our cache or cookies to reset our metering on a site. To keep Google from showing the cached link for your page, which allows freeloaders access, add the “noarchive” robots meta tag.

SEO 122
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

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Lessons Learned: Sharding for startups

Startup Lessons Learned

This is true of most web application servers, caches like memcached, and all of the network infrastructure that connects them. For example, Friendster was famously vertically partitioned at one time in its growth curve. Data storage is becoming a specialized function, delegated most often to relational databases. to store it.

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Ardent 3: Supercomputer Porn

Steve Blank

What Markets? My job was to figure out what markets Ardent should target, who were the key customers in these markets and what applications these customers had to have. The one thing I did know is that we were probably going to be running some of the same applications as the market leader Cray. It was Volume 7 issue 2.

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WordPress Scalability on AWS – High Availability WordPress

The Startup Magazine

’ You must have been busy marketing your products to customers to buy online using your website. Vertical Scalability. Vertical scaling websites are acquiring hardware with increased capabilities. Mostly vertical scaling has problems of its own. Horizontal Scaling. AWS WordPress hosting with OpsWorks Co.

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Let's Fire Our Customers

Steve Blank

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. For me this was one of the joys of entrepreneurship – constant learning and new insights.

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