Campaign Conversion Customer Development Viral 
Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If youre worried about disappointing some potential customers - dont be. I used to use $.05,
ConversionXL
JANUARY 31, 2014
We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Why You Should Focus On Clicks Before Conversions.
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The Startup Toolkit
NOVEMBER 10, 2012
Until you have the roadmap nailed down, you can’t scale sales (it would be like throwing money at a big search campaign before you know your lifetime values and conversion rate). It’s as big of a deal as getting your viral loop working — it’s how you’re going to acquire customers at scale.
Startup Lessons Learned
OCTOBER 23, 2013
And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. But they''re all lagging indicators.
Occam's Razor
APRIL 8, 2013
Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. deep) conversation.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.
crowdSPRING Blog
MARCH 15, 2013
Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. ” [link].
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