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Startup Professionals Musings
OCTOBER 2, 2018
Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Add elements of traditional marketing to maximize visibility. every month.
YoungUpstarts
JUNE 11, 2018
Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.
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www.usatoday.com
JULY 16, 2012
Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Skip to Main Content. Tech: Blogs. Technology Live. Game Hunters.
Duct Tape Marketing
OCTOBER 27, 2017
Texting will stimulate your offline marketing. Reduce no-shows at events. As a marketer, you want to get the most out of all the channels available to you. Let’s take events, for instance. You start publicizing your participation in an event week in advance. Get more responses to direct mail. Here’s how.
Duct Tape Marketing
MAY 23, 2014
After all, how many of us look forward to getting spam emails from businesses we don’t know or open an envelope with an invitation to a “free” event we know is rigged to sell us something we don’t want? Is your outbound marketing piece adjusted to their usage reality? Conventional wisdom says yes. Does it do that?
YoungUpstarts
DECEMBER 7, 2017
In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.
Occam's Razor
JANUARY 30, 2012
It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. money our own efforts are generating.
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