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Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. Web Push Notifications are interactive messages that work seamlessly across Desktop (All OS) and Mobile (Android only). Events And Announcements.

Web 127
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

If you take a random article on The Washington Post and load it into Google’s Mobile-Friendly Test , you can see that Google has no issue crawling or rendering the content: That’s because the Google Mobile-Friendly Test uses the real Googlebot user agent and IP. Lead-ins with content in HTML or structured data for Google only.

SEO 122
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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Add elements of traditional marketing to maximize visibility. every month.

Marketing 240
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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Skip to Main Content. Tech: Blogs. Technology Live. Game Hunters.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Texting will stimulate your offline marketing. Reduce no-shows at events. As a marketer, you want to get the most out of all the channels available to you. Let’s take events, for instance. You start publicizing your participation in an event week in advance. Get more responses to direct mail. Here’s how.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

After all, how many of us look forward to getting spam emails from businesses we don’t know or open an envelope with an invitation to a “free” event we know is rigged to sell us something we don’t want? Is your outbound marketing piece adjusted to their usage reality? Conventional wisdom says yes.