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This Week in Venture Capital – Episode 4

Both Sides of the Table

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website? With that information, you can program to publish new content such as a blog post when it is most likely to be read. Acquisition.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Skip to Main Content. Tech: Blogs. Technology Live. Game Hunters.

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet. Is your outbound marketing piece adjusted to their usage reality? Does it do that?

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.

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Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.

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