ConversionXL

SEPTEMBER 3, 2019

But before doing any of them, you should clearly answer (and distribute to your team or agency, if necessary) the fundamental prospect-level value proposition question: If I am Prospect [A, B, C, etc.], However, when we’re in the heat of creating a campaign or a website, it’s all too easy to forget. Many tools can help you.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Bandits and A/B/n tests each have a purpose.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? Campaign is defined as anything but Direct traffic. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue.

PPC 122

PPC Social Media Marketing Audience 122

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. You have taken time to understand the distribution of departures between the cart and checkout processes. That should give you some range to think about.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. They then built and implemented their account-based multi-touch marketing campaign around those targets. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. The introductory stage is rarely profitable : profits are negative or low because of the low sales and high distribution and promotion expenses [.] Introduction. Create product awareness and trial.

Product 124

Product Marketing Differentiation Harvest 124

Occam's Razor

JANUARY 20, 2010

Does the distribution match your goals? So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. Use it to time your campaigns. "When Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Other Marketing Campaigns. Automation for Scale. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Once you’ve done that – then. 5% I believe.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. It delivers higher macro-conversions (revenue!)

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60